Quote:
Originally Posted by Geoff Waddington
Look at the open Steinberg VST spec, I would argue that has helped their business more than hurt.
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Apples and Oranges really. Nothing VST I know of sells for $20-$150k like Eucon controllers.
Avid isn't in the shareware or open source or goodwill business. Not only should they not just give away intellectual property they paid good money for to their competitors, they'd be crazy to do so.
The Artist series controllers currently hold a unique place in the market. They'd be insane to just give away the tech and let the Mackie's and Behringer's of the world undercut their sales prices by 30% with cheap knock offs. A CEO who did that would probably get fired pretty quickly.
Talk about shooting yourself in the foot.
Thanks Geoff. Happy New Year my friend.