If it's not in a package on the shelf, there's no downline to profit from it, from distributors to retailers to advertisers.
A consumerist society doesn't like stuff like that in such an integrated marketplace. Just look at all the hands that Cubase or ProTools passes through in being made and also in being distributed and sold. Everyone wins.
Reaper formula = download. Record. Pay. Record some more.
The consumer happily wins! Retailers lose in such a transaction - except to supply 3rd party software, also available online.
Just my opinion.
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