The survey is made to test out various range of machines their PLAY engine is going to be run - it's good info to EastWest and they will undoubtedly use it to further improve their products. I can see no harm there.
If anyone decides to upgrade to Gold or Platinum, they have a very big discount till Jan 31 2010 - 200$/140€ off on Gold, and 400$/280€ on Platinum. That is really an awesome deal if you compare the quality you're gonna get for that money.
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