It can't give that visual "wow" factor that you'd get from some "analog-modeled" GUI. People will argue that in a mix, nobody can see your screen, but sometimes that GUI can totally change the way you interact with a plugin, and can even have a "placebo effect" of sorts when comparing the sound to another plugin.
Aesthetics are incredibly important, even if it's form over function. Or else, we'd all wear the exact same outfits. I mean, just look at Reaper themes (and WALTER).
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