Well, I had a quick listen to the song on Youtube and I hear this:
1) Not very natural sound --- perhaps some CHORUS
2) Saturation
3) Auto Tune (Vocoder)
4) Pretty dry - not much reverb not much slap, except a few places (i.e. automated throws)
Anything but natural. I had heard of the guy but not really listened carefully. I know that song (probably used as a commercial or hyper played on the radio). I thought the guy had a good tone (a bit like crooners), but after this little listening exercise I'm more like : HAAAA! This is just more of that hyper Fake - Artificialness.
To each his or her own...
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