I don't know Boz, you have some good testimonials on your site. Which reminds me I need to post one for The Wall because I use it all the time. You also have some nice videos so I think you're doing well.
With testimonials try to keep them fresh, and to do that you need to keep adding new ones, and all you need to do for that is ask. Many Amazon sellers ask for reviews after delivery and it's probably handled automatically.
Most who spend money on a plug will be happy to write a short testimonial but they need to be reminded. You don't need to flaunt them, just have them, preferably a bunch of them. Interested buyers will read them. Put more of the high profile ones up front, like you did with Andy Sneap. I don't know Andy, but I know Judas Priest!
Of course creative types don't usually care to market their own stuff, that's why there are publicists and marketing people, NTM girlfriends or boyfriends. But if you really believe in your product then you must believe that others will benefit from it, and what's better than that?
PS I look forward to the annual sales too. It took me a few years to catch on that the holidays are a good time to buy. Except for Valhalla. Grrr. But Sean does keep all his stuff reasonably priced.
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