It is a bit confusing sometimes when you are looking for a plugin name, and you have to look at the prefix e.g. "VST" first, before the actual name. Here's some quick pics of what ED was talking about (not as fancy as what ED had in the first post, when the picture was displayed.
Here's the default with prefix VST example.
Here's one without, making the names easier to find IMHO.
It's plainly clear that in the left column, that VST is already highlighted. Why do we need it to be on everyone of them?
Maybe just a simple option to hide the prefix would do