Quote:
Originally Posted by serr
The other thing is if someone is listening to music in a silly left field way, your album is going to be normalized with everything else and skewed the same way.
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It's not a silly left field way, it's a huge slice of all listening these days. When saying that, I mean it's especially relevant when making music that is bound to be used in a mobile context -- and in that group I would include music that you could
potentially offer to be used in that manner, i.e. licensed for mobile applications after the fact, even years down the road.
Of course, now most of the devices are quickly becoming true stereo, but it's booming in China for example, and there are staggering amounts of new cheap mono devices there, for quite a while still, I would imagine.
If the music isn't compatible, it's not well suited for mobile games, youtube videos and similar, and that simply rules it out from being professionally used in that way.
Users who relax by playing for a moment on their phone or watching a video on their phone... very often listen to the audio through the internal speaker(s) instead of using headphones, just to play that casual game or check out a video.
What ever I might have done in music/audio, when judged solely by the number of listeners, everything in my resume pales in comparison with the amount of listens I've had in mobile games, just because the download volumes are so enormous even for games that can be considered "okay" successes, not even huge hits in any way. So if the material will be listened on some hundreds of millions of devices, most of the listens are through the internal speaker, and it matters
.
In games, also according to telemetry, this adds up to thousands of years of continuous listening surprisingly quickly (in weeks) when all sessions are added up, haha, it's crazy these days -- just because of the user volumes.
And again, just from the point of view of potential use and licensing and all that, it's just as relevant if you don't want to rule out licensing your music for professional streamable commercial/video content and similar.