What's wrong with putting an EQ immediately before the reverb?
If you want control of individual sends, I find it easiest to create separate receive tracks with the reverb as their folder parent:
Code:
Reverb bus
-- Snare send
-- Vocal send
-- Guitar send
Drum bus
-- Snare (to Snare send)
Vocal bus (to Vocal send)
Guitar bus (to Guitar send)
etc